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onlain marketingWhich are the tools of Online Marketing?

We start with the analyses: market analysis, audience analysis, analysis of the competitors, and analysis of the company. The internet is full of companieswith principal business similar to yours. From there you can get information about your competitors – the number of visits they have, price ranges they sell, possible errors they have made, their successful practices, etc. Many companies offer such free analyses; some of them are very simple but may give idea about the current situation with the market and the place you have there.

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Analyses are a very exhausting topic. Much can be written about that but the important here is to process the collected information. In principle, internet marketing has nothing in common with standard marketing and because of that many companies appeared to be unprepared for the fast development of the net. They were not able to adapt and lost precious time for better positioning in the internet media. Online marketing is not only a tool to increase traffic and sales on the internet but a set of events which aim to shape out highly-effective advertising campaign of low cost. Internet has been growing very fast with changing rules in the users’ behavior and the overall process has become boundless and difficult to follow. There are very good programs to make the analysis, either paid or free, which can solve this task. But here, we face the subjective factor, on the base of which the recommendations for the marketing plan are made, and your success in the net largely depends on how you will implement them.

Below, we will provide details of a sample Online Marketing Plan, made on the base of conducted analysis and recommendations on the preparation of the marketing plan of a small company, positioned in a given region, whose goal is to increase traffic, sales, popularity of the brand, to establish a positive attitude of the customers towards the product and increase the trust in the company. The plan is a sample only, which means that not all tactics and strategies can be always used. That depends on the company, products, services, region, etc., but in general it can give an idea about how the companies and organizations dealing with Online Marketing Solutions work.

  1. Optimization of the contents of theWeb site. Creation of clear message directly focused on the end customers of the company, changes in the header, making changes of the text fields of the title page. Such changes aim to create uniqueness of the contents and focus directly on the marketing message to the site visitors. The time required for the completion of the work is 2 to 3 weeks.
  2. Optimization of the structure of the site. The web site is made inWordpress. Making changes on the site navigation, changing the title of the pages and the details in the contact form. The time required for the completion of the work isup to 1 week.
  3. Optimization of the contents of the site. Analysis andnew selection of suitable key words and their disposition on the site. Indexing the new contents in the search engines.
  4. Paid advertising. Determining a low cost budget upon selected expressions from adwords  and broadcasting fixed number of advertisements. Making controlled messages, measuring the new interest towards the products, etc. The time required for the completion of the work is 2 to 3 weeks.
  5. Registration of new directories and feedbacks. Selection of new directories with higher popularity on the net and registration of new information about the company. Checking all links to the site, removing all bad ones and creation of new links to respectful sites. The time required for the completion of the work is 4 to 5 weeks.
  6. Using Google tools, Google Maps, Google Local Search.  Information about the business in Google Maps with more detailed description of the company, increase of the results upon local search and use of mobile navigation to find the location of the company easier. The time required for the completion of the work is 3 to 4 weeks.
  7. Use of news articles. Finding existing interesting articles on the same topic as that of the business, converting them intoPDF files and providing them ready for download by the company clients.
  8. Making videos. Making a short video with presentation of the business of the company, broadcasting it on the sitewith subsequent publication inYotube with feedbacks to the site. The time required for the completion of the work is 4 to 5 weeks.
  9. Web Press Release– Creation and publication of an article in a high-ranked news agency with feedback to the site. The time required for the completion of the work is 4 to 5 weeks.
  10. E-mail – marketing campaign. Organizing a campaign for accumulation ofe-mail addresses. Writing and sendinginformativee-mail to the clients and following their reactions and feedback.
  11. Work with the social networks. Establishing a complex marketing strategy for work with the social networks. Opening accounts, hiring people to work in media, creating pages, publishing posts, organizing events, games, etc. Incorporation in the site. Carrying outFacebook campaign. The time required for the completion of the work is 3 to 4 weeks.
  12. Incorporation of online marketing techniques such as fliers, banners, landing page, special promotions, offers and proposals on the site.
  13. Making a plan for a long-term growth of the business of the company, for expansion of the regions where such business operates, for expansion of the site, for the use of priority marketing techniques. The time required for the completion of the work is 5 to 6 weeks.
  14. Maintenance of the site on regular intervals. Regular updates of the site contents. Development of new pages. Reporting the traffic and sales, etc.

Conclusion: Of course, the plan given above, is not complete; there are many other tools which can be used. It is important to mention here, that the most important person is the project manager. He shall be a creative figure who must know in details all web tools not only have basic knowledge how to use them. The project manager unites and organizes the work of all teams and participants in the project. He is a key figure for the implementation of all tasks assigned for performance to the various experts.

From the overall information presented above it becomes clear that the client must require from the company to provide a preliminary plan for the strategy for the development of his business in the internet network, which plan if followed strictly and implemented properly shall be a guarantee for successful business.


February 2018
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